We have all heard that a picture is worth 1,000 words. I beleive that pictures in your marketing materials are ABSOLUTELY necessary to aid your reader in understanding the message you are relaying. A picture does three things that help you immediately:
- a picture captures the reader's attention
- a picture causes the reader to stay on the page longer
- a picture makes the page appear more interesting and makes it more likely that the reader will read the entire post or article
There is one downside - pictures can be expensive to procure. We have a solution for you; use stock.xchng. Stock.xchng has thousands for photos that are FREE to use in your blog, marketing materials, advertising and more. Their license agreement is simple to read and understand.
We take a lot of our own photos at MMJ Technology to use for marketing and we use a stock.xchng and istockphoto frequently. If you have a bit of a budget, istockphoto is fabulous and has a vast array of images to choose from. If you are on a limited budget stock.xchng is a great option. Add some pictures to your blog posts, articles and marketing material.
Do you have a favorite resource that helps you create impactful marketing material? Please share it with us.
