Google Analytics and Connecting with Your Audience - Part 1Google Analytics and Connecting with Your Audience - Part 1
Friday, 03 September 2010 11:17

Google Analytics and Connecting with Your Audience - Part 1

Written by  Jonathan Mast

Google Analytics can provide you with the information you need to better connect with your audience. The data is easy to collect, the question is: Are you using it?

How many people visited your site last month?

What page was the most visited?

How long did the average person spend on your website ?

How many pages did your visitors look?

What page were your site visitors on when they left your site?

What type of browser or what screen resolution are your visitors using?

What sites referred the most visitors to your website?

and MUCH MUCH MORE!

We will be showing you over the coming weeks how to get the most out of Google Analytics. First though, an introduction for those of us that may not be familiar with Google Analytics.

What is Google Analytics?

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.  (http://www.google.com/analytics)

Click on this image for a guided tour.

GoogleAnalyticsTour

 

Have a question about how to use Google Analytics to connect with your audience? This e-mail address is being protected from spambots. You need JavaScript enabled to view it or phone at 616-457-0300

 

Last modified on Friday, 03 September 2010 11:53
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Jonathan Mast

Jonathan Mast

I assist our clients in establishing internet strategies to promote their organization and determine the tactics and best practices to employ to meet their needs.  Each client needs to start with one step; our goal is to ensure that you make the right steps to achieve your goals.

What does your website do for you?  Are you interested in finding out if Facebook, Linkedin, Twitter and/or a blog make sense for your organization?  Drop me a note via email, leave a comment on the blog or touch base with me on Twitter, Linkedin or Facebook.

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  • Comment Link Lee Cole Thursday, 14 October 2010 13:59 posted by Lee Cole

    Great post about Google Analytics. For a free tool, it's really awesome. I insist clients get an account and use it to collect stats about their website. Oddly enough, I've used Analytics for a few years now, but never saw the video. Thanks!

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